At Weegie Wednesday last week, Moira MacMillan, book publicist, spoke about her bookselling route into publishing, after a degree at Glasgow University. She approached Little Brown, and used her experience at John Smiths as a hook to be taken on as their publicist in Scotland. Moira explained that not much promotion of books is done in Scotland, and she was taken on by Little Brown to push books and Scottish authors in Scotland. Moira explained that a book called Forgotten Highlander was an amazing book by a 90 year old ex POW and that the book reprinted eight times after she helped to promote it. The book was number one in The Sunday Times list. In terms of daily stuff an author should do, Moira explained that hard work is a must. She said that contacting libraries, media and journalists if a basic – and not to stop there after contact is made. The work has just begun! You, or your publisher, need to be in touch with librarians, media, journalists, and that if you tell people early enough, people will get back quickly if they are interested in helping to do articles. Moira said hold events, push yourself and your book and agree with a publisher what they can and can’t do, so you can work together to organise things to make your name and your book known.